02510nas a2200349   4500000000100000000000100001008004100002653001400043653003300057653001600090653001200106653002100118653002200139653003000161653001100191653001900202653001800221653002400239653001500263653001900278653002100297100001200318700001300330700001300343700001200356700001300368245009500381856014300476490000700619520151400626022002002140                                       d10aGuangdong10aIntangible cultural heritage10aMazu belief10aMeizhou10aPlace attachment10aRevisit intention10aTourists  perceived value10aUNESCO10aUnited Nations10abootstrapping10aconfidence interval10aperception10atourism market10atourist behavior1 aDan Yao1 aKe Zhang1 aLin Wang1 aRob Law1 aMu Zhang00aFrom Religious Belief to Intangible Cultural Heritage Tourism: A Case Study of Mazu Belief  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85085708192&doi=10.3390%2fsu12104229&partnerID=40&md5=98ef86fb86301ff2d8a02b9752910a330 v123 aMazu belief was recognized by United Nations Educational, Scientific and Cultural Organization (UNESCO) as the Intangible cultural heritage of Humanity in 2009, which is China s first world-class folklore intangible cultural heritage. More than 5000Mazu temples and 200 million tourists who believe in Mazu can be found worldwide. The aim of the study was to take Meizhou Island as a case study to understand the relationships among tourists  perceived value, place attachment, and revisit intention. In total, 424 tourists in Meizhou Island were surveyed and structural equation modeling was performed to test such relationships. Results show that tourists  perceived value has a significant positive impact on place attachment (p \textless 0.05), which in turn has a significant positive impact on revisit intention (p \textless 0.05). The results of bootstrap test show that the confidence intervals are (0.001, 0.328), (0.147, 0.425), (0.058, 0.396), (0.092, 0.408), respectively, which do not contain 0. Therefore, place attachment acts as a complete intermediary in the relationship between tourism resources and service value, social value, cost value, and revisit intention. The confidence interval of the direct effect of cultural value and revisit intention is (0.193, 0.501), which does not contain 0, indicating that place attachment acts as a partial mediator in the relationship between cultural value and revisit intention. Findings of this study would be of use to readers of cultural tourism.  a20711050 (ISSN)