01492nas a2200277   4500000000100000000000100001008004100002653001400043653002100057653001700078653002100095653001600116653001700132653001100149653001500160653002100175653001600196653002400212100003000236700002200266700003100288245011300319490000700432520075500439022002001194                                       d10aAndalucia10aCultural tourism10aFlamenco art10aFlamenco tourism10aLean canvas10aLean startup10aUNESCO10aecotourism10aheritage tourism10amethodology10atourism development1 aMaria Vazquez de la Torre1 aSalud Millan Lara1 aJuan Manuel Arjona-Fuentes00aFlamenco Tourism from the Viewpoint of Its Protagonists: A Sustainable Vision Using Lean Startup Methodology0 v113 aFlamenco is an art born in and inextricably associated with Andalusia in the south of Spain. The purity, the feelings it transmits, and the originality of its expression have made it known worldwide and it has been declared an Intangible Cultural Heritage by the UNESCO. This declaration, combined with the Spain s tourist boom in the last years, has transformed this exclusive art into an important tourist industry with all the entailing perils for its survival. By means of the Lean Canvas model, combined with a survey of a panel of flamenco experts (especially artists), this study analyzed the fundamental factors that are key to developing a tourism product that, while respectful of its essence, offers tourists a genuine and quality product.  a20711050 (ISSN)