01111nas a2200121   4500000000100000008004100001100001400042700001400056245009200070300001200162520079300174020002200967                                       d1 aLiya Chen1 aHong Zhao00aExplore the Commercialization of Intangible Cultural Heritage of the Miaoxiu in Guizhou  a635-6403 aMiaoxiu heritage is a treasure of the ancient miao people, which represents and eulogizes the development and evolution of hmong history. However the development of the economy and society has made it more difficult rather than easier to protect and inherit it with few people knowing exactly what it is, which is why we say that miaoxiu is faced with a very great challenge in its conservation, heritage and development. The author has done a lot of research personally, on the basis of which the paper is specified in the following aspects:In view of the commercial development of miao, raise questions from three aspects: conservation, innovation, marketing. Combined with the status quo at present, make a few measures to provide advisory guidance to the commercialization of miaoxiu.  a978-1-60595-209-3