02556nas a2200229   4500000000100000000000100001008004100002653002100043653001300064653001800077653003300095653002600128653001600154100001600170700001800186245011300204856011800317300001000435490000700445520185400452022002002306                                       d10aCulture industry10aEvil eye10aEvil eye bead10aIntangible cultural heritage10aLiving human treasure10aMahmut Sür1 aMetin Ekici1 aPinar Fedakar00aEvil Eye And The Evil Eye Bead In The Context Of Tradition, Transmisson, Transformation And Culture Industry  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84900012828&partnerID=40&md5=d6dab0691c6c4d81e4f1d74cc28f5de0  a40-500 v263 aIn the safeguarding of intangible cultural heritage, instead of an object centered view point, tradition which contributes to the realization of process of cultural production is respected. As an element of intangible cultural heritage, the evil eye bead is an object in which beliefs, practices and elements of oral culture whose origins go back to shamanism acquire a character of their own. It has a special area of application depending upon these beliefs and practices. Evil eye bead also comes with a tradition in respect to its unique shape, color, structure and production technique which is transmitted from the master to the apprentice. The evil eye bead handled within the scope of the beliefs concerning the evil eye and traditions related to production is traditionally generated, transmitted and perpetuated today. Mahmut Sur listed as Living Human Treasure (LHT) is an evil eye bead master who updated the evil eye bead with regard to its form and color; and also the bead furnace in terms of representation and presentation by protecting the traditional structure of evil eye bead production. Mahmut Stir is a master who has created new areas of application for the evil eye bead with respect in culture industry through the updates he has made in the shape, color and presentation of the evil eye bead. Evil eye bead which is a symbol representing Turkey in the international milieu today via the impact of this master, has become an object that is demanded in many different fields of culture industry in addition to its belief based area of application. In this article, update of tradition is discussed through the example of evil eye bead master Mahmut Stir who is listed as Living Human Treasure and his production, within the frame of the concepts of evil eye bead tradition, transmission, transformation and culture industry.  a13003984 (ISSN)