00865nas a2200133   4500000000100000000000100001008004100002100001900043245011600062300001200178490000700190520052000197022001400717                                       d1 aOliver Herrera00aEthnography of intangible heritage: a theoretical and methodological route based on critical discourse analysis  a316-3340 v423 aThis article explores the use of Critical Discourse Analysis (CDA) merged with Ethnography as a theoretical and methodological approach to studying power relations and ideology in social interactions focused on intangible cultural heritage. We examine the evolution of the cultural heritage concept to acknowledge non-Western cultures and practices. The UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage is analyzed, as it marks a shift towards respecting and preserving cultural practices.  a0257-750X