01736nas a2200289   4500000000100000000000100001008004100002260001200043653001500055653003300070653001900103653002600122653002200148653002100170653003100191653001600222653001300238653001300251653002100264100001400285700001700299245010900316856015200425300001400577520083000591020002501421       2008                            d  aKunming10aEmployment10aIntangible cultural heritage10aProduct design10aResearch and analysis10aConceptual design10aConcrete designs10aCultural Creative Industry10aDaily lives10aHangzhou10aIndustry10aPlanning schemes1 aYing Wang1 aLinxin Zheng00aDevelopment Research of Cultural Creative Industry Based on the Intangible Cultural Heritage in Hangzhou  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-62449205969&doi=10.1109%2fCAIDCD.2008.4730802&partnerID=40&md5=a56f6ebf251e2fa74823f7b03b1412fc  a1293-12973 aThe paper starts from an investigation on the intangible cultural heritage and cultural creative industry in Hangzhou. Based on some research and analysis of the investigation results, this paper associates intangible cultural heritage with cultural creative industry and puts forward that cultural creative industry will be one of the best opportunities for intangible cultural heritage and the latter will promote the development of the former, thus forming a unique cultural creative industry chain of Hangzhou. This paper also gives some planning schemes and concrete design ideas on two categories: folk literature and traditional handicrafts. We hope that intangible cultural heritage will be popular in our daily lives and become a necessary part of our cultural lives, and thus it can be well protected and inherited.  a9781424432912 (ISBN)