01541nas a2200169   4500000000100000000000100001008004100002100002700043700002300070700003200093700002300125245006500148856015400213490000600367520098500373022001301358                                       d1 aG.A. Muñoz-Fernández1 aJ. Heredia-Carroza1 aJ. Manuel de Sancha-Navarro1 aL. García-García00aDoes the flamenco tourist exist? Motivation and segmentation  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85149274333&doi=10.1016%2fj.heliyon.2023.e14134&partnerID=40&md5=33a93c15fdd2ec122a195248536e5db00 v93 aFlamenco is a popular art, symbol of the culture of southern Spain, has a growing number of fans both from this country and from the rest of the world. This paper tried to find out if flamenco can be a determinant motivational element when choosing a destination and if there is a specific flamenco tourist who tries to travel to symbolic flamenco places. The results show evidence of the existence of three motivational dimensions directly related to flamenco: flamenco experience, flamenco brand, flamenco pretext. Also, a so-called ‘musical dimension’ was observed, where the motivation to participate in musical experiences in general prevailed. Based on these motivational dimensions, three types of flamenco tourists were identified: flamenco lovers, friends of flamenco, and musical attraction. It was found that the group formed by ‘flamenco lovers’ has a very high sensitivity to all musical variables related to flamenco, being this one, the most numerous group.  a24058440