01947nas a2200205   4500000000100000000000100001008004100002653001900043653002700062653003300089653002300122653001900145100001600164700001800180245016500198856014500363490000700508520120600515022002001721                                       d10aCultural trait10aEye tracker experiment10aIntangible cultural heritage10aKansei engineering10aZhuang brocade1 aYuedi Huang1 aYounghwan Pan00aDiscovery and Extraction of Cultural Traits in Intangible Cultural Heritages Based on Kansei Engineering: Taking Zhuang Brocade Weaving Techniques as an Example  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85120742151&doi=10.3390%2fapp112311403&partnerID=40&md5=58d6762fabdda0c5c958696764ac48280 v113 aTaking China’s national intangible cultural heritage (ICH) Zhuang brocade as the research object, its cultural traits were extracted through scientific methods from the perspective of Kansei Engineering. Samples were collected through desk research, expert interviews, and questionnaires for qualitative and quantitative research. The semantic differential method was adopted to analyze the vocabulary descriptions of different types of Zhuang brocade samples, and the Likert scale was used to measure the viewer’s visual perception. Eye tracker experiments were conducted to verify and further explore the cultural traits of Zhuang brocade so that the emotions in this ICH can be quantified more scientifically. Based on the heat map and data, scientific and reasonable descriptions and typical shapes best matching Zhuang brocade cultural traits were acquired. By using new technologies to interpret ICHs, this study proposed another way to extract cultural traits from ICH. The extracted Zhuang brocade cultural traits in this study could help improve the understanding of Zhuang brocade. This study could also provide certain references for the modern application and design of Zhuang brocade.  a20763417 (ISSN)