02150nas a2200397   4500000000100000000000100001008004100002653001000043653003000053653002300083653002100106653002200127653002600149653003400175653001200209653002600221653003800247653001900285653003100304653001100335653001200346653002200358653002100380653002700401653001500428653002100443653002400464100001500488700001500503700001600518700001500534245011500549490000700664520106700671022001401738                                       d10aChina10aCultural heritage tourism10aCultural heritages10aEmerging markets10aHeritage tourisms10aHistoric preservation10aIntangible cultural heritages10aJiangsu10aQuantitative measures10aRitualized consumption experience10aSelf-congruity10aStructural equation models10aSuzhou10aTourism10acultural heritage10aheritage tourism10aparticipatory approach10aperception10atourist behavior10atourist destination1 aChao Jiang1 aTing Jiang1 aWenbin Gong1 aQiong Tang00aDimensions, participation, and self-congruity in ritualized activities in intangible cultural heritage tourism0 v903 aThe purpose of the study was to address a knowledge vacuum in the field by providing a definition and quantitative measure of ritualized experiences within the emerging market for intangible cultural heritage (ICH) tourism. Studies concentrating on legacy tourism have neglected to address three significant emotional outcomes of cultural tourism-the subjective vitality, self-congruity, and engagement-of visitors. This study addresses those void researchers in Suzhou, China, used structural equation modeling (SEM) to look at information from 357 individuals who went to a local history fair. According to the findings, four main elements make up ritualized ICH tourist experiences: non-functionality, ceremonialism, distinctiveness, and dedication. A key conclusion is that self-congruity mediates the positive effect of these interactions on visitor engagement. In addition to enhancing our understanding of ritual in historical tourism, these studies provide practical insights into how destinations might use their financial and socio-cultural endowments.  a0343-2521