02896nas a2200313   4500000000100000000000100001008004100002653003000043653001200073653001100085653001600096653003200112653003300144653001200177653002200189653002600211653002200237653001800259653001900277653001200296100002400308700001700332700002100349245011200370856014300482490000700625520193000632022002002562                                       d10aAugmented virtual reality10aCulture10aEurope10aHospitality10aIdentity Mediterranean diet10aIntangible cultural heritage10aTourism10acultural heritage10aheritage conservation10alandscape ecology10amanufacturing10aSustainability10aTourism1 aAlexandra Goncalves1 aLaura Dorsch1 aMauro Figueiredo00aDigital Tourism: An Alternative View on Cultural Intangible Heritage and Sustainability in Tavira, Portugal  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85126346710&doi=10.3390%2fsu14052912&partnerID=40&md5=f4aab3d9747a8e8d8d2b2b96405cf1650 v143 aThe digitalization of cultural routes and virtual storytelling has emerged as a way of showcasing to individuals the heritage of different cultural universes. Regarding this fractional environment, and as a by-product of the international EU funded iHERITAGE project, (B\_A.2.1\_0056), the goal is to create, through an innovation-driven growth process and technological transfer, brand strategies for the affirmation and better knowledge of intangible realities in the Mediterranean region. The Sicilian Tourism Department in Italy is the project’s lead beneficiary, with representative partners throughout six Mediterranean countries (Italy, Egypt, Spain, Jordan, Lebanon, Portugal). The case study in Portugal is being developed in Tavira, through the intangible cultural heritage of the Mediterranean diet. The research based on the cultural experience, the history of the landscape and the sense of identity and continuity of knowledge is reassigned into a digital platform—the creation of apps and, within this, the design of a virtual route that navigates key geographical places. These apps will later revolve around one of the cultural elements of the Mediterranean, namely, the olive oil activity, with a detailed presentation of the manufacturing process, as well as its didactic interpretation and dissemination about the protection and conservation of Mediterranean research. The methodological approach is developed through the analysis and interpretation of a detailed list of references, fieldwork in a plurality of sites, contextual inquiries and interviews. As a powerful tool for internet marketing and research, these apps will reinforce identity, hospitality and tourism enterprises connected through the virtual itinerary, allowing a closer interaction between tourists and locals, endorsing the rise of technological development, as well as to drastically reduce environmental and ecological risks.  a20711050 (ISSN)