01699nas a2200265   4500000000100000008004100001653002200042653002100064653003100085653001600116653001500132653001300147653001300160653003300173653002100206653001900227653002600246100001400272700001700286245010900303856015200412300001400564520083000578020002501408                                       d10aConceptual design10aConcrete designs10aCultural Creative Industry10aDaily lives10aEmployment10aHangzhou10aIndustry10aIntangible cultural heritage10aPlanning schemes10aProduct design10aResearch and analysis1 aYing Wang1 aLinxin Zheng00aDevelopment Research of Cultural Creative Industry Based on the Intangible Cultural Heritage in Hangzhou  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-62449205969&doi=10.1109%2fCAIDCD.2008.4730802&partnerID=40&md5=a56f6ebf251e2fa74823f7b03b1412fc  a1293-12973 aThe paper starts from an investigation on the intangible cultural heritage and cultural creative industry in Hangzhou. Based on some research and analysis of the investigation results, this paper associates intangible cultural heritage with cultural creative industry and puts forward that cultural creative industry will be one of the best opportunities for intangible cultural heritage and the latter will promote the development of the former, thus forming a unique cultural creative industry chain of Hangzhou. This paper also gives some planning schemes and concrete design ideas on two categories: folk literature and traditional handicrafts. We hope that intangible cultural heritage will be popular in our daily lives and become a necessary part of our cultural lives, and thus it can be well protected and inherited.  a9781424432912 (ISBN)