01892nas a2200289   4500000000100000008004100001260002300042653002200065653001500087653001600102653002300118653002400141653003100165653004500196653003400241653002900275653004000304100001200344700001300356700001100369700001100380245010200391856016200493490000900655520091800664020002001582                                       d  bIOP Publishing Ltd10aBusiness modeling10aDEA models10aData mining10aDevelopment status10aIndustrial research10aIndustrial transformations10aIntangible cultural heritage protections10aIntangible cultural heritages10aResearch and development10aResearch and development management1 aZ. Chen1 aJ. Huang1 aH. Dai1 aJ. Liu00aDevelopment Route Analysis of Intangible Cultural Heritage Industry of China Based on Data Mining  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85104645308&doi=10.1088%2f1742-6596%2f1848%2f1%2f012040&partnerID=40&md5=e543f0bffce755de5e449557d4f186110 v18483 aIndustrialization is an important way to protect and inherit intangible cultural heritage, which can enhance the vitality of intangible cultural heritage. The development of intangible cultural heritage industrialization can not only meet the needs of intangible cultural heritage protection and inheritance, but also meet the diverse cultural needs of the people. This paper uses DEA model to analyse the development status of intangible cultural heritage industry of thirty-one provinces and cities of China, discusses the main problems of intangible cultural heritage industry, and gives three suggestions of promoting brand building to enhance market positioning; accelerating creative research and development to promote the value-added of intangible cultural heritage products; innovating business model to promote industrial transformation and upgrading to provide some references for relevant researchers.  a17426588 (ISSN)