02221nas a2200157   4500000000100000008004100001100002500042700002200067700002200089700002000111700002400131245014900155300001400304520173100318020001402049                                       d1 aV. Fernandez Bendito1 aM. Valiente Lopez1 aA. Romero Montero1 aP. Vacas Moreno1 aC. Gonzalez Enguita00aDevelopment of scientific educational initiatives to promote creativity and innovation within the microenterprise tissue of rural mountain areas  a5006-50093 aNew educational initiatives within rural mountain areas will be developed in this project. We  re boosted to 2016 by Universidad Politecnica de Madrid (UPM) and Universidad Complutense de Madrid (UCM), based on promote creativity, innovation and entrepreneurship in several national and international rural environments; using the scientific methodology in the analysis of natural and cultural resources and their potential is focused to the socio-economic development in the medium and long term (2017-2020).Field work in mountainous areas environments and little towns, the analysis of the data obtained and its corroboration by experts panels, will lead to the organization of International Conference for the Development of Rural Mountain Areas, to help raise awareness among various audiences from the need to support the revival of rural communities as well as public participation in debates and discussions about the future of European mountain in Horizon 2020 initiatives.The programme is structured in a holistic, cross-cutting and interdisciplinary approach. Today, more than twenty Spanish organizations, European and American universities has been participating in the project, through its experts, researchers and scientists in the various actions that will be developed in five priority areas: Health (study of healthy habits in rural mountain areas); Nature and Environment. (New consumer demands comprehensive tourism experiences); Cultural tangible and intangible heritage (ICT and Mobile APP serving heritage conservation. Study of buildings and uses in rural mountain areas); Training and Entrepreneurship (Talent Management and Rural Entrepreneurship. Adaptation of traditional industries to new markets).  a2340-1079