01563nas a2200205   4500000000100000000000100001008004100002653001700043653002300060653003000083653002400113100003000137700002800167245007800195856009500273300001100368490000600379520095800385022001401343                                       d10aAuthenticity10acultural practices10aheritarization of culture10aintangible heritage1 aIsabel Villaseñor Alonso1 aEmiliano Zolla Márquez00aDel patrimonio cultural inmaterial o la patrimonialización de la cultura  uhttp://www.scielo.org.mx/scielo.php?script=sci_arttext&pid=S2007-81102012000100003&lang=es  a75-1010 v63 aThe notion of intangible heritage has been enthusiastically received by the State members of UNESCO, among them Mexico. Nevertheless, few critical studies exist that analyze the variety of social, economic and political dynamics behind "heritarization" of cultural practices. The new way of conceptualizing cultural heritage is inheriting flaws from the traditional view, including an essentialist way of conceiving heritage, the material and symbolic misappropriation of cultural practices by hegemonic groups, the emphasis on outstanding features and expressions, and the search for "authenticity", the latter being defined by external actors. Despite the guidelines established by UNESCO, listing and promotion of cultural practices frequently entail the risk of folklorizing and relocating cultural contents and meanings, although they also open new opportunities and possibilities for the social actors that create and live such cultural practices.  a2007-8110