01575nas a2200145   4500000000100000000000100001008004100002260000800043100002600051245002800077300001400105490000700119520128900126022001401415       2019                            d  cdec1 aPilar Espeso-Molinero00aCultural tourism trends  a1101-11120 v173 aThis work aims to reflect on the characteristics of global tourism growth and its relation to cultural tourism development. The next few years will witness remarkable growth in tourism numbers, with visitors coming with diverse demographic, geographic, functional, and cultural backgrounds. Under the paradigm that cultural tourism should contribute to life quality improvement of all those involved, this work proposes different lines of action that contribute to the sustainability of the cultural and tourism sector. The document addresses other trends, such as the need for a balance between marketing and planning, the collective construction of tourist images, the importance of intangible heritage, or the growing presence of new technologies in all aspects of cultural tourism. Under the paradigm that cultural tourism should contribute to life quality improvement of all those involved, this work proposes different lines of action that contribute to the sustainability of the cultural and tourism sector. The document addresses other trends such as the need for balance between marketing and planning, the collective construction of tourist images, the current importance of intangible heritage or the growing presence of new technologies in all aspects of cultural tourism.  a1695-7121