00921nam a2200121   4500000000100000008004100001100001700042700001200059245008800071300001900159520060300178020001800781       2002                            d1 aB. McKercher1 adu Cros00aCultural tourism: the partnership between tourism and cultural heritage management.  axiii + 262 pp.3 aThis book provides professionals and students in the fields of tourism and cultural heritage management with a better understanding of their own and each other s roles in the partnership between the two fields. Topics covered include: the challenges in achieving sustainable cultural tourism; tangible and intangible heritage; cultural tourism products; the cultural tourism market (i.e., the cultural tourists); assessing, auditing and planning of heritage assets; marketing of cultural tourism; and the presentation and management of heritage assets. The book has 14 chapters and a subject index.  a0-7890-1106-9