01818nas a2200325   4500000000100000000000100001008004100002260001700043653002500060653002200085653002200107653003400129653001900163653002200182653002200204653001800226653002600244653002100270653002000291100001200311700001200323700001100335700001300346700001200359245009700371856015500468490000800623520084100631020002001472       2020                            d  bEDP Sciences10aContradiction matrix10aCreative products10aInnovative design10aIntangible cultural heritages10aProduct design10aScientific method10aStandard problems10aTRIZ theories10aTechnical requirement10aTourism industry10aWater resources1 aY. Chen1 aM. Chen1 aJ. Lyu1 aS. Zhong1 aZ. Wang00aCreative product design of intangible cultural heritage of yi nationality based on QFD -TRIZ  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85097109904&doi=10.1051%2fe3sconf%2f202017902012&partnerID=40&md5=60b510759bd214bde6a54f1e24580bd80 v1793 aIn order to inherit the intangible cultural heritage of Yi nationality and enhance the added value of the local cultural tourism products, this paper combines QFD and TRIZ to carry out research on the creative product design of intangible cultural heritage of Yi nationality. Firstly, draw technical conflicts by analyzing user needs and product technical requirements with QFD. Secondly, describe it as a standard problem using TRIZ theory, and a reasonable solution to cultural and creative product design is obtained by querying the contradiction matrix table. Finally, through design demonstration, the integration of QFD and TRIZ provides an effective and scientific method for creative product design of intangible cultural heritage of Yi nationality, and new research idea for innovative design of cultural and creative products.  a25550403 (ISSN)