01523nas a2200265   4500000000100000000000100001008004100002260002200043653002200065653002000087653001700107653001900124653001600143653003000159653002800189653002700217653002100244100001700265700001600282245009200298856014900390300001200539520068100551020002501232       2017                            d  bCRC Press/Balkema10aBusiness modeling10aClothing design10aFlow control10aHigh potential10aManufacture10aSustainability principles10aSustainable development10aSustainable principles10aTextile printing1 aC. Fernandes1 aA.C. Broega00aCreating a business model from the traditional to global fashion: Guimarães embroidery  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85034627128&doi=10.1201%2f9781315198101-81&partnerID=40&md5=0c844e68bd812368d7a7b4e0e3e0a0fd  a405-4103 aThe great challenge of this century is the creation of new models of fashion business with sustainable principles. So, intends to present in this paper the process that gave rise to a set of differentiated clothing designs. Through the relationship of a set of concepts more or less interconnected, which bring together sustainability principles of social and cultural, besides the environmental dimension, exploring the cultural and intangible heritage of embroidery of Guimarães. The Guimarães embroidery reflects the culture of a people and has a high potential for innovation, from both technical and aesthetic point of view, in the sense of a more contemporary reading.  a9781138713741 (ISBN)