01352nas a2200217   4500000000100000000000100001008004100002260004000043653002600083653002400109653001200133653001700145653002300162100001200185700001100197245005600208300001400264490000700278520083500285020001401120       2017                            d  coctbAmerican Scientific Publishers10aImmersive experiences10aintangible heritage10amuseums10astorytelling10aVisitor engagement1 aY. Park1 aE. Bae00aCreating Immersive Experiences in the Sokcho Museum  a9886-98900 v233 aMuseums have continued to evolve and respond to their social, cultural and economic contexts. In particular, digital technology is tremendously beneficial to the dissemination of their cultural heritage by means of the efficient documentation as well as entertaining presentations. The advent of the digital age and the expansion of the public’s desire for interaction, in turn, challenge a range of insights into the ways in which museums present information to visitors and their responses to it. As the expectation of visitors rises with regards to interaction, immersive experiences and storytelling have become buzzwords in the museum community. Applying various immersive approaches, a museum can afford rich unforgettable experiences to visitors and in turn they can grow from spectators to active cultural pro-consumers.  a1936-6612