02177nas a2200145   4500000000100000008004100001100001400042700001300056700001500069245014000084300001200224490001000236520177100246020001402017       2023                            d1 aYinyin Lu1 aChen Wei1 aJing Huang00aCreative Design of Interactive Platform for Ethnic Embroidery in theWeb 3.0 Era - Take the Sanjiang Dong Embroidery Culture for Example  a305-3150 v140563 aWeb 3.0 is the third-generation internetwhich integrates multiple information technologies. It has intelligent interaction function and provides an innovative form of digital interaction for cultural production and communication. Dong minority is an ethnic minority in China. Dong embroidery, as a traditional handicraft of the Dong people, has been listed as an intangible cultural heritage. Based on the background of the Web 3.0 era of information technology such as blockchain and virtual-real interaction, this paper takes traditional ethnic embroidery as the research object, this paper takes traditional national embroidery as the research object, and puts forward the new forms of cultural interaction of ethnic embroidery in cultural cognition, entertainment experience, digital collection and so on through the research on the cultural transmission path and cultural cognitive characteristics of ethnic embroidery in the Web 3.0 era. Finally, the "Wenqu" creative interaction platform takes Sanjiang Dong Embroidery culture as the case to design, which construction of interactive mode is based on the embroidery pattern, embroidery stitches and colour assortment. It highlights the cultural design, sportful design and innovative design, so as to realize the new mode of "Embroider to Earn" in Sanjiang Dong embroidery in the Web 3.0 era. The research shows that the inheritance and development of ethnic embroidery should conform to the transformation of media mode in theWeb 3.0 era. The technical advantages of interactive platforms should be adequately utilized to promote the spread and innovate the cognitive way of ethnic embroidery culture, so that we can inject new vitality into the traditional ethnic culture in the inheritance and development.  a0302-9743