02217nas a2200337   4500000000100000008004100001653002500042653002200067653002300089653001700112653001700129653003400146653002200180653001900202653002100221653001900242653002700261653001200288653003400300653003300334653002000367653001800387653001900405100001500424700001700439245010900456300001200565490001000577520127800587020001401865       2022                            d10aAesthetic preference10aCreative products10aDesign innovations10aEye tracking10aEye-tracking10aIntangible cultural heritages10aObjective methods10aProduct design10aProduct modeling10aProduct models10aSubjective evaluations10aSurveys10aUser’s aesthetic preference10aUser’s esthetic preference10aVirtual reality10aYixing teapot10aYixing teapots1 aWanyu Chen1 aHaining Wang00aCombining Virtual Reality and Eye Tracking to Recognize Users  Aesthetic Preference for Product Modeling  a173-1810 v133213 aAs one of the unique cultural products and representative symbols of China, Yixing teapots have a unique aesthetic connotation. The cultural and creative products of Yixing teapot have played a positive role in the inheritance of intangible cultural heritage, however, they still face higher requirements in terms of design innovation and adaptation to users  aesthetic needs. Although several methods of evaluating and measuring user experience have been established, such as subjective reporting and questionnaire surveys, designers still need objective methods to evaluate users  perception and response for Yixing teapots modeling. This paper aims to combine virtual reality and eye tracking technology to recognize users  aesthetic preference for the 3D modeling of Yixing teapots. Eye tracking signals were recorded in a preference categorization task, and users  aesthetic preference was analyzed via eye tracking data and users  subjective evaluation. The results showed that the fixation count and time of first fixation in different AOIs had significant effects on users  subjective evaluation. The study provides an objective method in recognizing users  aesthetic preference, and can provide practical reference for the future modeling design of Yixing teapots.  a0302-9743