01798nas a2200253   4500000000100000000000100001000000100002008004100003260000800044653003300052653003200085653001300117653001300130653002000143100002600163700001600189700001600205245008500221856014900306300001200455490000700467520105000474022002001524       2021                            d  cjul10aIntangible cultural heritage10aexploratory factor analysis10afeelings10aflamenco10aperceived value1 aJesus Heredia-Carroza1 aLuis Martos1 aLuis Aguado00aHow to Measure Intangible Cultural Heritage Value? The Case of Flamenco in Spain  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85081627081&doi=10.1177%2f0276237420907865&partnerID=40&md5=981741a2f10ff6af43a12328c1d95c09  a149-1700 v393 aThis article designs an empirical methodology to measure the perceived value of intangible cultural heritage, specifically using the significant example of flamenco. Such methodology is divided into three stages: interviews with experts, to lay out the flamenco creation process and to identify the aspects, which influenced its value; a double system survey for spectators and experts, which determines the perceived valuation of stated aspects; and finally, a correlation and exploratory factor analysis whose results identified three influencing factors on the valuation of flamenco: feelings, virtuosity, and composition elements. The conclusions show how feelings are the key element in its valuation, representing the highest proportion of the accumulated total variance. Due to its findings, this methodology creates a precedent for intangible cultural heritage valuation, which applies to those music genres characterized by local idiosyncratic elements in their creation, such as vallenato (Colombia), and doina (Romania), among others.  a02762374 (ISSN)