01461nas a2200241   4500000000100000000000100001008004100002260005700043653002500100653003300125653003800158653001900196100001300215700001300228700001500241700001800256245009500274856015300369300001200522490000800534520063500542020004201177       2021                            d  bSpringer Science and Business Media Deutschland GmbH10aBrand image building10aIntangible cultural heritage10aIntangible cultural heritage Wulo10aService design1 aHuai Cao1 aJihao Xu1 aZining Liu1 aJuanjuan Feng00aBrand Image Building of Intangible Cultural Heritage Wulo Based on Service Design Thinking  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85112026842&doi=10.1007%2f978-3-030-80840-2_52&partnerID=40&md5=a4ae745fac323e78ff468232e84b2582  a444-4550 v2663 aIn this article, based on service design thinking, I will sort out the common methods in service design theory with the design process of the double diamond model proposed by the British Design Institute, such as stakeholder relationship diagrams, user journey diagrams, service blueprints, etc. At the same time, combine the summarized method with the brand image building process which is suitable for Chinese national conditions to explore the brand image building method suitable for Chinese intangible cultural heritage brands. This will also provide a new direction for the research on intangible cultural heritage branding.  a23673370 (ISSN); 9783030808396 (ISBN)