01939nas a2200169   4500000000100000008004100001100002300042700001900065700002000084700002400104700001700128245012700145300001200272490000700284520145600291020002201747       2015                            d1 aMaria Pereira Neto1 aPedro Januario1 aMario Ming Kong1 aRaffaella Maddaluno1 aM Piscitelli00aAljezur, "between vision" of Place and Memory : The use of new technologies for the protection of a place and its heritage  a696-7000 v563 aThis communication is an integral part of a research project I \& D ALJEZUR, "betweenvisions" Place and Memory, which aims to integrate diverse knowledge and expertise in towards new ways to address the balance defense of a threatened county contemplating and accentuating the registration of memory and its conservation. In this sense, and not ignoring an integrated analysis of tourism conceptual approach. Sustainable and ethically responsible, we want to test a new defense approach and promotion of the natural, cultural and historical heritage of Aljezur, a county integrated in the Natural Park of Southwest Alentejo and Costa Vicentina, and subject to various and continuous pressures for mass tourism.In this logic, and to emphasize the relevant aspects for the promotion of sustainability we view as essential to recovery Memory as a determinant for land surveying and safeguard the collective identity of a territory through knowledge and preservation of its heritage.With this our project, we aim to provide academic reflection for the benefits of using technology platforms based on Augmented and immersive reality allowing on the one hand, the approach between present, past and future, and secondly to be regarded as an encouragement and also a new impulse way, for the safeguarding of Aljezur s tangible and intangible heritage, providing an outlet of collective awareness of the different social actors to its sustainable development.  a978-88-6542-416-2