01770nas a2200265   4500000000100000000000100001000000100002008004100003260000800044653001200052653001100064653001000075653002600085653003300111653003500144653002500179100003200204700002700236245009700263856009100360300001200451490000600463520102100469022001401490       2022                            d  cmay10aYolixpa10abebida10adrink10aindigenous population10aIntangible cultural heritage10aPatrimonio Cultural Inmaterial10apoblación indígena1 aMargarita Núñez Bonifacio1 aAdriana Pérez-Serrano00aFestival del Yolixpa, escenario turístico de claroscuros en Cuetzalan del Progreso, México  uhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-49942022000200211&lang=es  a211-2280 v93 aNative people preserve traditional beverages, which are part of their biocultural heritage, which integrate knowledge, knowledge and practices and which are important for their social reproduction. In Cuetzalan del Progreso, a Nahua town in the state of Puebla, Mexico, Yolixpa is produced, a traditional drink that has been on the tourist scene since 2014, through the Yolixpa festival. This celebration has been key in the promotion, diffusion and commercialization of the drink, therefore the objective of this study was to show the effects that the festival has caused on the drink, from the perspective of the different actors involved in it; for this, a qualitative methodological strategy was used. It was observed that the festival is valued differently by the actors involved, who perceive positive and negative effects and, based on this, manage the drink in a different way: some as liquor and others as medicinal drink; which puts the permanence of the Yolixpa at risk as Cuetzalan’s masehual heritage.  a0719-4994