01785nas a2200241 4500000000100000008004100001653002000042653002300062653002600085653002400111653004400135653004300179100001500222700001300237700001700250700001300267700001100280245012400291300001200415490001000427520106600437020004001503 2024 d10aEducation games10aEmbodied cognition10aExperiential learning10aGesture interaction10aHandicraft intangible cultural heritage10aIntangible cultural heritage education1 aJunjie Zhu1 aYanan Li1 aHaitao Zheng1 aXing Sun1 aX Fang00aCloth Tiger Hunt: An Embodied Experiential Educational Game for the Intangible Cultural Heritage of Artistic Handicraft a218-2320 v147303 aDigital gaming has become an innovative avenue for showcasing and disseminating intangible cultural heritage (ICH). Presently, there s a challenge in educational games centered on handicraft ICH: balancing enjoyment and engagement with effective heritage learning. Addressing this, the article introduces an Embodied Experience Educational Game Model. This model integrates a digitization framework for handicraft ICH, aligning it with the structural elements of the game model. Utilizing this approach, the study develops “Cloth Tiger Hunt,” an educational game themed on a traditional Chinese handicraft ICH, the Cloth Tiger. The research then undertakes a comprehensive evaluation through controlled experiments, both qualitative and quantitative, to assess the game s impact on learning outcomes, user experience, and motivational aspects related to the Cloth Tiger ICH. This research contributes innovatively to the theory and practice within the field of ICH education, offering valuable insights and a reference point for future studies in this area. a978-3-031-60691-5 978-3-031-60692-2