02144nas a2200121   4500000000100000008004100001100001900042245008200061300000900143490000700152520184900159022001402008       2014                            d1 aKim Young Mann00aA study on the strategy of global contents of National cultural brand Arirang  a5-280 v533 aArirang as one of the 100thnational culture symbols is the global cultural contents item added UNESCO WorldIntangible Cultural Heritage List. In this reason, there are conflicts in the area sharedArirang cultural heritage such as between Korea and China, between South and North,among national domestic areas. Lately, Munkyungsaejae Arirang supported by theacademic research is included as the main Arirang lines with Three Arirangs-JindoArirang, Jeongseon Arirang and Miryang Arirang. It can arouse controversy andargument among Arirang regions.For Arirang globalization, it can be desirable to select the certain area as specializingArirang strategic position. Furthermore, the independent development of regionalArirangand the collaboration and cooperation among them are significant above all.Arirang strategic position(city) can be looked for comparative advantage by consideringhistory and tourism infrastructure. The result of analyzing with these two elements isthat Munkyung has comparative advantage. Historically, Munkyung has Hulbert’sArirang-the first modern Arirang and it is located on center nationally providingconvenient transportation and various tourism infrastructure. Based on these merits,integrating regional cultural brand and creating synergy effect are positively considered.Ministry of Culture, Sports and Tourism has designed Arirang globalization to conductthe national strategic project and held Arirang festival as national event. Arirang globalcontents provided another aspect Korean wave developing national cultural contentsproject like K-pop or K-classic music. Arirang including fun and harmony that can resolve national, ideological and ethical problems has the creative power. The future ofArirang globalization is infinitely promising. This research is the first step to forwardArirang global contents.  a1598-1576