01461nas a2200265   4500000000100000000000100001000000100002008004100003260000800044653003000052653001500082653001200097653003900109653001900148100001800167700001600185700001800201700001600219245009100235856014900326300001200475490000700487520068100494022002001175       2020                            d  cmar10aWorld Heritage Site (WHS)10aCreativity10aCulture10aIntangible cultural heritage (ICH)10aSustainability1 aSiow-Kian Tan1 aHui-Hui Lim1 aSiow-Hooi Tan1 aYon-Sin Kok00aA Cultural Creativity Framework for the Sustainability of Intangible Cultural Heritage  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85075029970&doi=10.1177%2f1096348019886929&partnerID=40&md5=fc310573003b360a080d6720500606ad  a439-4710 v443 aThe purpose of this study is to understand the elements of creativity, as well as to what extent and how creativity serves as a tool in preserving the intangible cultural heritage (ICH) at World Heritage Sites (WHSs). A WHS will lose its uniqueness if the ICH disappears. Hence, it is important to determine how creativity may sustain the ICH. In-depth interviews, and participant and nonparticipant observations were conducted, and a 5As—actor, audience, affordance, artifact, and apprentice—cultural creativity interaction model was constructed. These elements of cultural creativity may serve as a guideline for different stakeholders in sustaining the status of a WHS.  a10963480 (ISSN)