01919nas a2200265   4500000000100000000000100001000000100002008004100003653002100044653001200065653002500077653003600102653001900138653002200157100002300179700002200202700001400224700001500238245008500253856015100338300001000489490000700499520112700506022002001633       2019                            d10aheritage tourism10aBolivia10aEmotional perception10aIntangible heritage of humanity10aOruro Carnival10aTourism valuation1 aJesus Perez-Galvez1 aGema Gomez-Casero1 aJuan Tito1 aCarol Alba00aSegmentation in intangible heritage of humanity (ICH) events: the Oruro Carnival  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85070373332&doi=10.1108%2fIJEFM-02-2019-0013&partnerID=40&md5=006d4b2d5076fa7b8ca8d317df29d0cf  a81-940 v103 aPurpose: The purpose of this paper is to characterize the international tourists who visit a cultural event, such as the Oruro Carnival (Bolivia), that is catalogued as Intangible Cultural Heritage of Humanity by UNESCO. Design/methodology/approach: To achieve this purpose, a segmentation is made based on the combination of two theoretical models used and contrasted in similar research: the model of McKercher (2002), based on the cultural motivations to go to a destination, and that of Poria et al. (2003), based on the emotional perception of the visitor in relation to the heritage they visit. Findings: Four types of tourists are thus identified: alternative, cultural, emotional and patrimonial. Likewise, the research includes an assessment of the most relevant tourist attributes linked to the Oruro Carnival, which is much more positive among international tourists with greater cultural motivation and emotional bonding. Originality/value: The principal originality factor and innovation is analysing the cultural motivations and the emotional perception of the visitor in relation to the heritage they visit.  a17582954 (ISSN)