01017nas a2200229   4500000000100000000000100001000000100002008004100003653001400044653001200058653001300070653002000083653000900103100002100112700001700133245004500150856015400195300001000349490000700359520040100366022002000767       2020                            d10acommunity10aMorocco10aceramics10adesign strategy10aSafi1 aElizabeth Wright1 aSimon Fraser00aSafi Ceramics: Designing Future Heritage  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85084349742&doi=10.1080%2f17496772.2020.1735133&partnerID=40&md5=c24a3eec0926a3eb1f52404675f786b3  a83-880 v133 aGlobally, craft communities are caught between declining sales as local consumers increasingly reject artefacts perceived as outdated; at the same time, an international perspective celebrates them as guardians of intangible cultural heritage. In a three-year collaboration, design approaches to innovation were used to re-imagine heritage craft to meet the challenges changing economic contexts.  a17496772 (ISSN)