00895nas a2200121   4500000000100000008004100001100001500042245011300057300001200170490000600182520057100188020001400759       2013                            d1 aJiashan Li00aSeeing Defensive Protection on Intangible Cultural Heritage Trademark from the Case "Great Grand Madam Xian"  a142-1460 v13 aThe intellectual property protection about intangible cultural heritage is a problem which has always troubled the educational circle and juridical practice. Through analysis on the case "Great Grand Madam Xian", this paper thinks that the defensive protection on trademark is necessary due to the composition features and realistic difficulties of intangible cultural heritage, and omission of positive protection measures; the current legal system, judicial judgment and legislative review make the realization of defensive protection on trademark become feasible.  a2339-5125