02299nas a2200157   4500000000100000000000100001000000100002008004100003100002000044245008100064856014700145300001200292490000700304520181700311022001302128       2023                            d1 aIldikó Sándor00aThe Folk Art Revival and Applied Ethnography in the Hungarian Heritage House  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85148440325&doi=10.1556%2f022.2021.00030&partnerID=40&md5=de75f5139bd6dded0e23570de4725ddc  a343-3550 v663 aThe present study introduces the role played by the Hungarian Heritage House in applied ethnography and the folk art revival. It is the first such study to review their antecedents over the past 70 years, the evolution of the institutional background, and activities of varying emphasis (research, teaching, certification) in the fields of folk dance, folk music, and folk handicrafts. The second part of the study evaluates professional tasks in the context of the organizational framework of the Hungarian Heritage House, which was founded in 2001, highlighting the internal relationships among activities embedded within the historically developed structure. The study then goes on to describe the intermediary role of the institution in relation to the practical use/usefulness of basic ethnographic research in terms of: (a) knowledge transfer - the utilization of basic ethnographic research in trainings and courses; and (b) digitization - ensuring wide access to ethnographically authentic archive folk music and dance recordings as the socialization of basic ethnographic research; and (c) research activities within the scope of applied ethnography and existing and potential cooperation with the academic sector. By way of conclusion, the study outlines pressing tasks in the field of applied ethnographical research that are crucial to the everyday, practical work of folklorism. These tasks include delineating the image (i.e., concept) of folk art and folk tradition in the Hungarian Heritage House; clarifying the terminological issues that affect the profession as a whole; creating a professional historical archive of folklorism; organizing a regular forum for critical discussion; and rethinking the cultural context and function of the folklore revival in light of the present-day challenges.  a12169803