01502nas a2200169   4500000000100000008004100001260000800042100001500050700001700065700001800082700001800100700001600118245017200134490000700306520100500313022001401318       2022                            d  csep1 aHuiqi Song1 aPengwei Chen1 aShuning Zhang1 aYoucheng Chen1 aWeiwei Zhao00aThe impact of the creative performance of agricultural heritage systems on tourists  cultural identity: A dual perspective of knowledge transfer and novelty perception0 v133 aTourism in the Globally Important Agricultural Heritage System (GIAHS) is critical to the inheritance and innovation of excellent traditional farming cultures. Based on social identity theory, this paper explored the process by which agricultural heritage systems  creative performance influences tourists  cultural identity through 406 questionnaires from Chinese tourists. The results indicate that creative performance affects tourists  cultural identity through a dual perspective of knowledge transfer and novelty perception. Furthermore, perceived authenticity acts as a moderator, weakening the impact of creative performance on tourists  knowledge transfer, while perceived authenticity does not affect the process of tourists  novelty perception. This research provides a fresh perspective on the sustainable development of agricultural heritage tourism. Meanwhile, it offers theoretical foundations and practical inspirations for the development of agricultural heritage s creative tourism.  a1664-1078