02601nas a2200409   4500000000100000000000100001000000100002008004100003260000800044653002200052653001200074653001900086653002400105653001500129653001500144653001800159653002400177653001800201653002300219653001200242653002100254653001900275653001500294653002500309653002800334653002200362100001600384700001400400700001600414700001600430245010400446856015400550300001400704490000700718520144600725022002002171       2021                            d  caug10acultural heritage10aCulture10aSustainability10atourism development10aecotourism10alivelihood10arural tourism10atourist destination10avulnerability10acultural influence10aJiangxi10acultural capital10aLikeng village10arural area10asocioeconomic impact10aSustainable livelihoods10atourism economics1 aXiaolong Ma1 aRong Wang1 aMeiling Dai1 aYanghong Ou00aThe influence of culture on the sustainable livelihoods of households in rural tourism destinations  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85096126688&doi=10.1080%2f09669582.2020.1826497&partnerID=40&md5=c9ff23ff8ea34fa846c32828be6f4dde  a1235-12520 v293 aThis paper describes a modification of the Sustainable Livelihoods Framework (SLF) and reports the effects of culture on the sustainable livelihoods of households in a typical rural tourist site in Wuyuan county, Jiangxi province, China. Different from the previous studies, this paper highlights the role of cultural factors in households’ sustainable livelihoods. The modified SLF can be used as a possible theoretical model to comprehensively characterise the sustainable livelihoods of households in tourism destinations with rich cultural resources. Results show that traditional culture significantly impacts locals’ thoughts and behaviours and is an indispensable livelihood asset for households. The commercial value of traditional culture has gained prominence in response to shifts in modern tourists’ preferences. Most households draw on their past to generate intangible and tangible cultural products to attract tourists and achieve their livelihood goals. The utilisation of tangible cultural resources and intangible cultural heritage to develop rural tourism promotes changes in the livelihood strategies of households. It can enhance locals’ financial, human, and social capital. However, rural tourism development has made cultural preservation a potential source of livelihood vulnerability for households in the study area. Regulations may help reduce the adverse livelihood outcomes of rapid tourism development.  a09669582 (ISSN)