02256nas a2200277   4500000000100000000000100001000000100002008004100003260000800044653002100052653001800073653002300091653001900114653002600133653002400159100002300183700001600206700001900222700002300241245009500264856015700359300001000516490000700526520142500533022002001958       2017                            d  cnov10aVirtual heritage10aVisualisation10aHistoric buildings10aUrban heritage10aArchitectural history10aDigital archaeology1 aMohamed Abdelmonem1 aGehan Selim1 aSabah Mushatat1 aAbdulaziz Almogren00aVirtual platforms for heritage preservation in the middle east: the case of medieval Cairo  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85034766550&doi=10.26687%2farchnet-ijar.v11i3.1404&partnerID=40&md5=0c73dee338d05578ff362bf5475efd60  a28-410 v113 aMuch of the effort in virtual heritage (VH) is directed towards accurate representation of historic structures, objects or artefacts. There is little attention paid, however, to the human aspects of city life, the intangible heritage to which people can actually relate. Digital models of historic buildings and spaces only give a sense of precision. Yet, rituals, human attitude and cultural traditions remain a gap in current research and advanced technology in heritage visualisation. Virtual Heritage Environments (VHE) suffer from the lack of  thematic interactivity  due to the limited cultural content and engaging modules largely used in photorealistic video gaming systems. In order to approach virtual fidelity and accurate reproductions of historic environments, this paper reports on a research process to investigate and incorporate a Cultural-feed into digital platforms of Virtual Heritage. In doing so, the paper focuses on the Middle East in general and Medieval Cairo in particular. It discusses a conceptual and practical framework for the development of virtual heritage platforms as a research, educational and engagement tool that brings historic spaces and buildings back to the recognition of the public eye; the ordinary user. It analyses current practices and projects of virtual heritage technologies and reports on field work that took place in Islamic Cairo with five Start-Up entrepreneurs.  a19387806 (ISSN)