01336nas a2200145   4500000000100000000000100001008004100002100001700043700001600060245012200076300001000198490000700208520096100215022001401176       2010                            d1 aChung-Uk Heo1 aDongju Shin00aValuation of Cultural Tourism Resources by the Residents’ Willingness To Pay: The Case of Gangneung Danoje Festival  a77-900 v243 aThe purpose of this study is to estimate the economic value to the cultural tourism resources using contingent valuation method. A contingent valuation survey was conducted by dichotomous choice format and 514 useful samples were collected. The results from the survey show that the average amount of willing to pay was estimated 5,559 Won on the basis of resident. This economic value may be underestimated due to deficiency of deliberation about the cultural value as the Masterpieces of Oral and Intangible Heritage of Humanity by the UNESCO since they were estimated the economic value suggested 17,876 Won after 2 years. The research model indicated that there are significant in the bid amount, age, length of education and marital status on the Willingness To Pay. For the cultural capitals possess economic value for the public, the government has to intervene the promotion to cultural capitals recognizing the lesson from Baumol’s cost disease.  a1738-3005