01686nas a2200265   4500000000100000000000100001000000100002008004100003260000800044653001300052653001100065653001500076653001200091653001200103653001700115653002000132653001000152100002500162245009900187856014900286300001200435490000700447520094600454022002001400       2018                            d  cdec10aheritage10aUNESCO10aAlgorithms10aYoutube10aCulture10aSocial media10atelevision flow10ausers1 aSheenagh Pietrobruno00aYouTube flow and the transmission of heritage: The interplay of users, content, and algorithms  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85057182219&doi=10.1177%2f1354856516680339&partnerID=40&md5=15cc06d5d1195cb78f44120ea0ac3419  a523-5370 v243 aYouTube’s increasing convergence with television extends to the notion of flow. The platform’s revising and reshaping of television flow theorized by Raymond Williams ((1974) Television. London: Routledge.), which is produced through the combined work of users and algorithms, enables diverse cultural representations to come into contact. This diversity creates relational juxtapositions that become meaningful through human interpretation. The algorithms that are entrenched in YouTube’s business models and designed to monetize the work of users may also circulate divergent versions of a cultural practice. That YouTube flow can produce diverse cultural representations is demonstrated by a case study of the Mevlevi Sema ceremony, a Turkish intangible heritage practice safeguarded by UNESCO; official heritage narratives put forward by the nation-state of Turkey through UNESCO are challenged by other narratives on the platform.  a13548565 (ISSN)