02096nas a2200277 4500000000100000000000100001000000100002008004100003653002200044653003300066653001100099653001500110653002000125653002300145653002000168653001200188653006200200653001300262100001400275245012100289856014600410300001200556490000700568520122300575022002001798 2018 d10acultural heritage10aIntangible cultural heritage10aUNESCO10agovernment10apolicy approach10acultural tradition10acultural policy10aVietnam10aViet beliefs in the mother goddesses of three/four realms10aViet Nam1 aS. Oizumi00aVietnam government’s protection policy control of viet beliefs in mother goddesses as intangible cultural heritage uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85064523610&doi=10.20495%2ftak.56.2_148&partnerID=40&md5=72ec6d10ff8501772c0014078e73c1b1 a148-1840 v563 aIn December 2016, the element titled “Practices related to the Viet beliefs in the Mother Goddesses of Three Realms” was inscribed on the Representative List of the Intangible Cultural Heritage of Humanity. Under Vietnam’s socialist government, rituals and festivals related to the beliefs in Mother Goddesses had been prohibited as superstition before the Doi Moi period. Even though these beliefs and related practices were reevaluated and revived as a beautiful tradition, especially after the 1990s, there has been constant debate over whether beliefs in Mother Goddesses can be categorized as superstition. The question here is why Vietnam’s government applied for the inscription of this element while it had not yet concluded the debate. In this article, by considering this question we examine how Vietnam’s government intends to increase control over this element through naming, protecting, and avoiding its transformation. We also demonstrate that the framework for the heritagization of this element has been changed from theaterization to purization as beliefs, so that the government can criticize and prevent stage adaptation or theaterized rituals as an unintended transformation of heritage. a05638682 (ISSN)