01303nas a2200109 4500000000100000008004100001100001600042245010900058300001200167520099200179020002201171 d1 aS. Georgiou00aTraditional music and tourism identity in cyprus: A strong means strategy to strengthen cultural tourism a119-1283 aMusic provides an important and emotional narrative for tourists as an expression of culture, a form of heritage, and a significant place. Indeed, it is becoming increasingly difficult to imagine tourism in silence. Music defines and transcends the boundaries of destinations, while emphasizing and even challenging the concepts of tradition and helping to define the identity of visitors. Traditional music is part of the identity of each region and a global artistic language, while its wide appeal enables it to nurture the richest dialogues between different cultures. As a symbol of cultural identity in relation to the past, traditional music is used by many cultural groups and individuals, including nation states, for political empowerment and cultural diplomacy. The cultural tourist identity of a country includes traditional music, traditional dances, improvised street entertainment, tours in concerts, watching music festivals; these are what accompany the visitor-tourist. a978-1-66846-057-3