00702nas a2200121   4500000000100000008004100001100001400042245006000056300001000116490000700126520043300133020001400566                                       d1 aFurong Wu00aTourism Development and Revival of Traditional Festival  a34-370 v333 aA major component of intangible cultural heritage though, traditional festivals have become less important nowadays. It can be an attempt to renew festivals by developing festival tourism and combining traditional festival culture with modern social life. On the premise of the combination of cultural protection and tourism development, traditional festival tourism can be developed integratedly, innovatively and thematically.  a2251-3051