01199nas a2200145 4500000000100000000000100001008004100002100002200043700002300065245006000088300003400148490000600182520085100188022001401039 d1 aE. Guzman Barquet1 aM. Salazar Raymond00aTourism marketing 2.0. in Ecuador at VisitaEcuador.com. aunpaginated—unpaginated0 v43 aTourism is a major player in the growth of world economies, so it is important to target efforts to promote the growth of this industry. Ecuador is a rich country in tourism, with natural and architectural sites, large intangible heritage in all its regions (festivals, religious, dances, folklore), etc. Not yet valued at 100\% which is within the country, therefore it is important to promote the creation of web portals that encourage realize tourism in Ecuador. VisitaEcuador.com is a friendly site, which invites ecuadorian people and world population to enjoy the country, giving their partners special discounts on hotels, restaurants, etc. This virtual club is a model that uses technology on his website, developing a tourism marketing 2.0. Promotes the use of social networks to their partners to contribute personal experiences on web. a1988-5261