02471nas a2200349   4500000000100000000000100001008004100002653003500043653002300078653002300101653001400124653001900138653001800157653001600175653003400191653002300225653003000248653002000278653001800298653003100316653003500347653002300382653001900405653003000424100001600454245011500470856015000585300001200735490000700747520134700754022002002101                                       d10aCultural heritage digitization10aCultural heritages10aData visualization10aEconomics10aEdge computing10aFace matching10aFolk dances10aIntangible cultural heritages10aMatching algorithm10aRealistic 3d digitization10aVirtual reality10aVisualization10aVisualization technologies10acultural heritage digitisation10adata visualisation10aEdge computing10arealistic 3D digitisation1 aXinjie Zhao00aThe use of interactive data visualisation technology in cultural digital heritage display using edge computing  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85135143639&doi=10.1504%2fIJGUC.2022.124396&partnerID=40&md5=64599735e6815114bc2ecbdc9ab0bba5  a118-1270 v133 aThe purpose is to solve the survival dilemma of intangible cultural heritage caused by economic growth and social ecological environment changes in recent years, so as to protect and inherit the intangible cultural heritage scientifically. With Chinese folk dance as an example, the display and inheritance of cultural heritage are studied. Virtual reality, interactive data visualisation and the computer technology of edge computing are used to analyse the characteristics of digital folk dance activities. Then, the design of the real touching face generation and body interaction structure of folk dance inheritors is completed. In the visual analysis and inheritance of folk dance, considering that face matching is an important step, a new face matching algorithm is proposed based on edge computing. The simulation results show that the accuracy of the new face matching algorithm is as high as 98\%, and the average matching time is reduced to 1.79 s. The optimisation of face matching algorithm is of great value to realise the visualisation and inheritance of traditional folk dance cultural heritage. This exploration promotes the development and application of digital technology of intangible cultural heritage in China, and is of great significance to the innovation and comprehensive protection of intangible cultural heritage.  a1741847X (ISSN)