01647nas a2200109   4500000000100000008004100001100001500042700002700057245009300084856015400177520120600331                                       d1 aS. Güneş1 aÇ. Ercömert Görgün00aThe sacred and profane in design: Exploring the transcendent nature of ordinary products  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85184447981&doi=10.1080%2f14606925.2024.2311503&partnerID=40&md5=91690bc637dbd78dddee5e4fdb7eb2293 aThis paper explores how specific products transcend their utilitarian purposes, evoking profound consumer fascination. These objects, characterized by an elusive quality surpassing practicality, acquire deeper meaning and allure. At the core is the concept of the sacred, intertwining the ordinary with the extraordinary, resonating profoundly on a personal level. Despite historical religious associations, the sacred in design extends beyond religion, inviting exploration of inherent sanctity in everyday products. It unravels the complex interplay between the sacred and the profane in design, examining how ordinary products gain heightened significance and become secularly revered by consumers. By assessing dimensions contributing to design object sacredness, particularly in fostering product loyalty, it seeks to delineate criteria defining sacred properties using precise user comments and product examples. Ultimately, this exploration of the secular sacred aims to inspire designers to delve into objects’ profound potential, fostering a comprehensive understanding surpassing traditional religious associations in design. © 2024 Informa UK Limited, trading as Taylor \& Francis Group.