01128nas a2200157   4500000000100000008004100001100001800042700001800060700001800078700002000096245010500116300001200221490000600233520071700239020001400956                                       d1 aAidatul Bakri1 aMike Robinson1 aZalina Samadi1 aHelle Jorgensen00aThe Role of  Sense of Place  in the Revitalisation of Heritage Street: George Town, Penang, Malaysia  a305-3120 v63 aIn revitalising heritage sites, understanding  sense of place  is important as it represents a layering of histories, tangible heritage, and intangible heritage. This study examines the relationship between local communities and the cultural heritage in George Town World Heritage Site, Malaysia. Semi-structured interviews with local communities, observations and digital photo analysis were conducted. It is in the intricacies of intangible heritage practices and their authentic expression, the local communities feel attached to and claim ownership of the place. Understanding this and how it translates into the site s stewardship is critical in protecting its value, management, and ongoing revitalisation.  a2398-4287