02581nas a2200145   4500000000100000008004100001100002700042700002500069700002700094245014900121300001200270490000700282520213200289022001402421                                       d1 aAlfonso Escobar Nieves1 aMerly Beltran Vargas1 aEsthella Bonza Quesada00aThe potential of cultural assets associated to tourism activity as a local factor development at the getsemani neighborhood, Cartagena de Indias  a107-1430 v213 aThe use of heritage and cultural identity and its influence on the development of a territory has been approached, both in theory and in practice in Latin American countries, enriched by significant experiences of some international examples that claim cultural identity and value to the local heritage. Therefore, it is useful to analyze the case of the Barrio Getsemani, Cartagena de Indias, inscribed by unesco, in the List of World Heritage Sites.The methodology used in the case study, combines qualitative and quantitative techniques. The research analyzes the potential of Getsemani to contribute to local development from the recognition and visibility of cultural goods and manifestations.In that order, a general characterization of the neighborhood was carried out based on the analysis of the present documentation, the official statistical registers available and the results of interviews and surveys that allowed to complement information on topics of interest. Likewise, they provide evidence of the tourism potential and the active nature of Getsemani s cultural heritage. In this sense, based on the complementary support of the theory of endogenous development with the model of prevailing tourism development, it is proposed to enhance the unique characteristics of the cultural heritage of Getsemani, through the idea of an interpretative set that seeks to enhance tourism management by Part of the local community and demonstrate the differential value of Gethsemane as a cultural tourist destination. In this way, development is achieved not only by being a passive recipient, but also achieved through the formation of an entrepreneurial process and local innovation based on cultural specificity, material and immaterial and territorial heritage.It is important to highlight the strategic value, risks and opportunities associated with safeguarding cultural heritage and tourism development. Communities must lead management within the framework of solidarity and cooperation, to ensure their survival in a globalized world, with the participation of the various governmental and private sector actors.  a0120-7555