01814nas a2200217   4500000000100000000000100001008004100002653001700043653002100060653001500081653000800096653002100104100001400125700001300139245012400152856014400276300001200420490000700432520113700439022002001576                                       d10aAuthenticity10aCreative economy10aexperience10aICH10ainterculturality1 aS. Zorić1 aK.S. Hun00aThe intercultural potentials of intangible cultural heritage in Korea: Existentializing experience and creative economy  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84903379493&doi=10.15176%2fvol51no108&partnerID=40&md5=2888fe6920d8bb9c9aaae1619a5ad3a9  a155-1810 v513 aIn this paper we want to thematize intangible cultural heritage under the aspects of its protection and representative function in promoting Korean culture around the world. We are further interested in its implementation within the newly promoted concept of creative economy aiming at the self-sustainability of the Korean economy and the creation of new jobs. Korean heritage is seen as a pragmatic tool for the realization of this goal, offering various cultural experiences to the tourists looking for authentic existential experiences, or to Koreans who are willing to learn their own culture anew. In addition, in the intercultural domains, where various encounters between Korean and Western artists are taking place, we are witnessing diverse con-creative processes leading to new artistic and cultural forms that are more attractive to the young Korean audience, lacking immediate experience of the old Korean tradition. We substantiate our thesis through several examples of small case studies in Buddhist temples, the Confucian Academy, Seoul Intangible Cultural Heritage Center and on the Nori Madang performance ground.  a05472504 (ISSN)