01144nas a2200145   4500000000100000008004100001100001200042700001600054700001300070700002100083245009100104300001000195520077100205020002200976                                       d1 aDong Yu1 aLi Xiao-lan1 aYang Jun1 aZhang Shou-zhong00aThe Interpretation of the New Design Concept of the 21(st) Olympic Winter Games Medals  a73-763 aOlympic Winter Games medals have their unique appreciating and collecting value, and they are one of the most important components of Olympic Winter culture. This study adopted literature review and comparative analysis, taking the previous Olympic Winter medals as targets, and interpreted the design concept of 21st Olympic Winter medal from the perspective of shapes, types, colors and texture. It also provided theoretical reference for the design regulation of the Olympic Winter medals. It drew the conclusion that the 21st Olympic Winter medal not only meets the esthetic needs, enriches the esthetic appreciation and experience and develops the esthetic value, but also conveys the information. It is the perfect transmission of intangible cultural heritage.  a978-1-84626-039-1