01737nas a2200193   4500000000100000008004100001653002400042653001200066653001300078653001500091653002400106653001900130100001600149700002100165245009800186856015800284300001100442520109000453                                       d10acreative industries10aCulture10aEthiopia10aHandicraft10aInnovative start-up10aSustainability1 aK.H. Gudeta1 aA.T. Hailemariam00aThe cultural and creative industries in Ethiopia: A case of cultural lifestyle items producer  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85168392473&doi=10.1108%2f978-1-80262-251-520231009&partnerID=40&md5=3c3f76f6755883ced12f8f451bf12681  a85-1033 aThe Cultural and Creative Industries (CCIs) built on a country s centuries-old know-how in handicraft production, the images, stories, symbols, music, dances and the likes have the potential to contribute significantly to the country s GDP and socio-economic development. Particularly in developing countries where there is high rate of unemployment among the youth. We used a case study research to explore the experiences, challenges and opportunities of businesses in the cultural and creative sector. To do so, we selected a start-up in Ethiopia that specialises in designing and producing culturally inspired quality and sustainable lifestyle products. Specifically, the chapter highlights the potential of indigenous knowledge and skill coupled with innovation in designing contemporary products and the process of producing them for the individual entrepreneurs, as well as the promotion and preservation of the country s cultural heritage. It also indicates the need to utilise abundant but underutilised resources to produce value-added and sustainable products in the region.