01829nas a2200241   4500000000100000000000100001008004100002653001700043653002500060653002700085653003400112653003300146653003400179653002700213653002000240653001300260653002900273100001400302245013300316856014600449490000700595520098500602                                       d10aCase-studies10aDigital preservation10aGeographic Information10aGeographic information system10aIntangible cultural heritage10aIntangible cultural heritages10aNew media technologies10aVirtual reality10aXinjiang10aXinjiang uygur muqam art1 aDazhi Sun00aThe Application of New Media Technologies in Intangible Cultural Heritage Preservation: A Case Study of Xinjiang Uygur Muqam Art  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-105001477136&doi=10.4018%2fIJWSR.371400&partnerID=40&md5=be41b10a96d118b2234bbd0c2ecefda50 v223 aThis paper explores the evolving relationship between new media technologies and the preservation of Intangible Cultural Heritage (ICH), focusing on how digital platforms reshape cultural communication patterns in the post-pandemic context. Through a case study of Xinjiang Uygur Muqam art, it examines the role of Geographic Information System (GIS) analysis and Virtual Reality (VR) technology in revitalizing traditional practices and engaging diverse age groups and cultural backgrounds. The research highlights the transformative potential of new media in ensuring the continued relevance and accessibility of ICH in the digital age, contributing to ongoing discussions on the role of technology in cultural preservation. By integrating GIS and VR technologies, this study provides insights into practical applications, outcomes, and cutting-edge methods for digitalization, analyzing the effectiveness of engaging younger generations and ensuring the enduring legacy of ICH.