01586nas a2200241 4500000000100000000000100001008004100002653002100043653003300064653001700097653001200114653001200126653001100138100001600149700001100165700001700176245008300193856014900276300001000425490000700435520088200442022002001324 d10aCultural tourism10aIntangible cultural heritage10aMartial arts10aTai chi10aTourism10aUNESCO1 aS. Raimondo1 aL. Rea1 aW. Yong-Shun00aTaijiquan, genius loci and tourism: a participant observation about Chenjiagou uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85125517495&doi=10.18002%2frama.v17i1.7029&partnerID=40&md5=45e8807a41b35e5d683e8c1128e0cbe8 a50-740 v173 aThis essay analyses the key concepts enunciated by the international literature on martial arts tourism – and of the even broader category of cultural tourism. It combines notes produced by a participant observation and the images produced by the first author himself. The result is the illustration of a particular case of martial arts tourism included in the decade 2009-2018 and focused on Chenjiagou (Chen village), a village in inland China (Wen county, Henan province, People s Republic of China). Here tourists – attracted by the peculiar spirit of the place, genius loci, expressed in the landscape and in the local customs and reinforced by recurring or occasional celebrations – are contributing to the local economic development and urban improvement, by creating an informal planetary-scale network through the common interest in the martial art of taijiquan. a21740747 (ISSN)